Wednesday 8th January 2014
Thorpe Park has teamed up with Rovio entertainment to premiere the worlds first Angry Birds 4D experience to the UK. Scheduled to open May 2014 at the resort the area will birng a brand new 4D cinerma to the resort and a new dodgems ride. The 4D movie will be devloped by Rovio and 4D animators 3DBA and will last for 10 minutes. Mark Fisher, chief development officer for Merlin Entertainments, said: "We are very excited to be working with Rovio and we see this as a long term strategic partnership with great benefits to both parties". Rovio's director of location based entertainment, Dan Mitchell, added: "It's great to be teaming up with Merlin Entertainments and Thorpe Park resort, and we hope this will be just the first of many projects together". 2014 will mark the start of Thorpe Park changing its market from a thrill seekers back to the family market.