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Alton Towers Dungeons Work Continues

Saturday 3rd November 2018
Work on removing Charlie and the Chocolate Factory continues at Alton Towers, the old pre-show to Charlie now looks to have been completely gutted ready for what will be the Alton Towers Dungeon. Since our last visit to the park new advertisement boards have been installed around the park along with a few boards being installed at the resort hotels. 

Upon exit from the park and check-in into the hotels, vouchers advertising the Alton Towers Dungeons are being given out. A photo of one can be found below. There are multiple designs to the cards, all faces of characters on the cards are from the Dungeons brand. It is currently unknown if the Alton Dungeons will be free or a paid upcharge attraction. 

Advertising campaign begins

Monday 22nd October 2018
The advertising campaign begins at Alton Towers during Scarefest 2018. Signs advertising various scenes of the dungeons are posted around the park as well as "face masks" being handing out at the entrance / exit of the park towards the end of the day, much like we have seen for previous new projects such as car windows stickers for 2018's "Wicker Man" and 2013's "The Smiler".

The main thing to note from the promotional item is that there is mention of an upcharge to experience the dungeon, which means it will not be including within standard admission. This will be similar to The Tower Dungeon at Warwick Castle, who charge extra to enter the attraction but do allow premium annual pass holders to enter the attraction free of charge, however, it is unclear whether a similar system will apply for Alton Towers.

The start of the advertising campaign gives us a hint to at least five of the scenes we can expect to experience in The Alton Towers Dungeon, the five characters being:

- The Highwayman

- The Judge

- The Haunting

- The Torturer

- The Plague Doctor

Most of these scenes and characters are already present in a lot of the dungeons already present in the various locations across the globe.

Work on removing Charlie continues

Saturday 13th October 2018
Work continues on the Charlie and the Chocolate Factory building rumoured to be the location for a dungeons style attraction set to open for Alton Towers' 2019 season. 

Merlin Magic Making have been seen on site and various theming from the attraction has been moved outside such as the framed photo of Augustus Gloop, as well as signs for loading onto the boat portion of the ride. The location of The Alton Towers Dungeon is yet to be announced by the park since the initial trademark filing, however, the new attraction is expected to be announced before the end of the 2018 season.

Alton Towers Begins Removing Charlie

Monday 1st October 2018
There had been several rumours that there was activity around the Charlie and the Chocolate Factory building so we took a visit to Alton Towers to check it out.

Around the building, there have been various signs moved outside the building and the facade for Twirling Toadstools that has been marked for TLC for the 2018 season has appeared around the area. Also leant against the building are queue line fences that were once within and outside the attraction.